Sunday, August 10, 2014

I devoted more time at the office today working on a new project. I alluded to the project in an earlier journal entry. It’s a service that I want to offer to law firms. Before dedicating too much time or resources on the project, I intend to test the market. First, I filmed a commercial. The commercial includes footage from profiles that NBC and the PBS NewsHour did on my work. A film editor worked with me to pull out salient parts that would validate me as an authority on the subject. Then I worked to film a brief segment to introduce the service, and a second segment that would follow the spliced in footage from the media. Then I worked with a web designer to build a landing page. The next step will be to contact several hundred attorneys. I’ll use a combination and emails to gauge the market. If the data comes back favorably, I’ll work with a partner to invest much more in the way of resources that will allow us to scale the venture. I’ll be announcing it soon.

 

Days since my release from prison: 363

Miles that I ran today: 0

Miles that I ran so far this week: 0

Miles that I’ve run during the month of August: 39.52

Miles that I ran so far in 2014: 1,549.98

Miles that I need to run in order to reach my annual goal of 2,400 miles: 850.02

Miles I’m ahead of schedule to reach my 2,400-mile goal by the end of 2014: 84.87

My weight for today: 167