Wednesday, December 24, 2014
Today I received some great advice that is going to help me with the development of PrisonProfessor.com. I spoke with a successful Internet entrepreneur who runs three websites. One of them is well established, generating more than $10,000 per day in revenues. His second site is only two months old, but it’s gaining traction. The third site will launch on January 1. Since he has so much experience building successful Internet businesses, I knew that I could learn a great deal from him.
As we spoke about PrisonProfessor.com, he told me that I needed to give more thought to the concept of landing pages. Currently, the PrisonProfessor design shows a call to action for both defendants and for defense attorneys. The problem with that strategy, he pointed out, was that I wouldn’t be able to gain an accurate measurement of conversions. In order to really scale the business, I’d need to gauge how many visitors convert over to paying clients. That measurement will determine the amount of investment that I should make in marketing and advertising.
Based on our discussion, I realized that I’d have to spend more time redesigning the site’s layout. I don’t mind. I enjoy writing the content for this site, and I enjoy learning how I can become more successful. This business will require many do overs during the months to come. What exists today will advance.
I am going to write a specific landing page for attorneys. And I am going to write a different landing page specific for defendants. I will film a new video for each. Those landing pages will differ from the home page. In the spring, when I began deploying resources into advertising, I’ll direct visitors to one of the two landing pages. That will provide me with a better metric to measure conversions to sales.
Days since my release from prison: 499
Miles that I ran today: 13.4
Miles that I ran so far this week: 24.4
Miles that I’ve run during the month of December: 124.87
Miles that I ran so far in 2014: 2,355.86
Miles that I need to run in order to reach my annual goal of 2,400 miles: 44.14
Miles I’m ahead of schedule to reach my 2,400-mile goal by the end of 2014: 3.8
My weight for today: 168